The most comprehensive UX framework for data-informed decisions

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Business Objective (OKR): Drive adoption of new features. Key Performance Indicator (KPI): New feature adoption motivation. Goal: To measure user motivation to use a new feature. Question Type: Numerical Scale Answer Options: Scale from 1 (Not motivated) to 5 (Highly motivated)

On a scale from 1 to 5, how motivated are you to use this new feature we’ve added to our platform?

Business Objective (OKR): Enhance user journey post-product discovery. Key Performance Indicator (KPI): Post-discovery action rate. Goal: To determine typical user actions after finding a desired product. Question Type: Multiple Choice Answer Options: 
<ul>
<li>Add to cart</li>
<li>Continue browsing</li>
<li>Check reviews</li>
<li>Leave the site</li>

How would you most likely proceed after finding a product you like on our website?

Business Objective (OKR): Improve website usability. Key Performance Indicator (KPI): User action on navigation difficulty. Goal: To identify actions users take when facing navigation issues. Question Type: Free Form Answer Options: Open-ended response

Describe your likely course of action if you found our website difficult to navigate.

Business Objective (OKR): Optimize email marketing campaigns. Key Performance Indicator (KPI): Email reception sentiment. Goal: To gauge initial user reactions to promotional emails. Question Type: Free Form Answer Options: Open-ended response

What is your initial reaction when you receive promotional emails from us?

Business Objective (OKR): Increase app recommendation rate. Key Performance Indicator (KPI): Net Promoter Score (NPS). Goal: To assess the likelihood of users recommending the app. Question Type: Likert Scale Answer Options: 
<ul>
<li>Very likely</li>
<li>Somewhat likely</li>
<li>Unlikely</li>

How likely are you to recommend our app to a friend or colleague?

Business Objective (OKR): Minimize user frustration from errors. Key Performance Indicator (KPI): Error response effectiveness. Goal: To understand user reactions to encountering errors. Question Type: Multiple Choice Answer Options: 
<ul>
<li>Report the error</li>
<li>Try to fix it myself</li>
<li>Stop using the app</li>
<li>Ignore the error</li>

If you encountered an error while using our app, how would you most likely react?

Business Objective (OKR): Enhance accessibility of support. Key Performance Indicator (KPI): Help-seeking behavior pattern. Goal: To rank user preferences for seeking help. Question Type: Rank Order Answer Options: 
<ul>
<li>Contact customer service</li>
<li>Use the help section</li>
<li>Ask on community forums</li>
<li>Look for FAQs</li>

Rank the following actions you would take if you needed help with our service.

Business Objective (OKR): Optimize conversion factors. Key Performance Indicator (KPI): Purchase decision drivers. Goal: To identify the most influential factors in purchase decisions. Question Type: Multiple Choice Answer Options: 
<ul>
<li>Product quality</li>
<li>Price</li>
<li>Customer reviews</li>
<li>Shipping options</li>

When considering a purchase through our website, what factor is most likely to influence your decision?

Business Objective (OKR): Promote self-help resources. Key Performance Indicator (KPI): Tutorial utilization rate. Goal: To measure the likelihood of users turning to tutorials when facing difficulties. Question Type: Likert Scale Answer Options: 
<ul>
<li>Very likely</li>
<li>Somewhat likely</li>
<li>Unlikely</li>

How likely are you to use a tutorial if you encounter difficulties using our software?

Business Objective (OKR): Enhance user engagement with photo features. Key Performance Indicator (KPI): Post-capture action rate. Goal: To determine common actions users take after capturing a photo. Question Type: Multiple Choice Answer Options: 
<ul>
<li>Edit the photo</li>
<li>Share the photo</li>
<li>Delete the photo</li>
<li>Save the photo</li>

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